Expanding our innovation with a new generation’s input
In Spring 2017, Red Propeller worked with the students from three marketing classes at Dr. Norman Bethune Collegiate Institute on a brand design exercise. Two of our directors, Graham Lewis and Philip Yan, coached the students to create a brand name for our new initiative, child car seat recycling, as a learning exercise as well as a competition.
In the last class of the term, the 18 student groups presented to all 4 directors of Red Propeller. After careful consideration, all directors agreed that the final award went to the team of Chole, Annie & Owaiz. The winning slogans and hashtags are 1 Less Seat and 1 World to Keep.
We would like to thank the marketing teachers, Tom Prattas and Misty Russell from Dr. Norman Bethune Collegiate Institute for your partnership in making this exercise a good experience.
In 2015, Red Propeller launched Project Get Reel® to reduce the VHS tapes in the landfill. We then created our next environmental impact innovation – recycling child car seats. In 2016, partnering with the City of Peterborough, we did some preliminary collection of child car seats for research purpose. In 2017, we officially launched the car seat recycling program while we were preparing to launch our innovative non-profit model, Green Propeller, our “franchise engine.”
With the contribution of the students from Dr. Norman Bethune Collegiate Institute, we have acquired two trademarks, #1LessSeat™ and #1World2Keep™